SMARTRISK is a national charitable organization dedicated to preventing injuries and saving lives.

Privacy Policy


SMARTRISK is committed to protecting the privacy of people who provide their personal information to our organization. We value the trust of those we deal with, and of the public, and recognize that maintaining this trust requires that we be transparent and accountable in how we collect, use and disclose the information that you choose to share with us. To that end, the purpose of this Privacy Policy is to inform you about our practices relating to the collection, use and disclosure of personal information that may be provided through access to or use of our websites or our services and related products, or that may otherwise be collected by us.

Modification of privacy policy

SMARTRISK reserves the right to modify this Privacy Policy at any time by posting the updated policy on any SMARTRISK website. Those who have registered or signed up for any of the SMARTRISK tools and resources found on the SMARTRISK site will be notified via e-mail if any significant change is made to this policy.

The Privacy Policy found through the “Privacy Policy” link, at the bottom of each page, shall be deemed to be the Privacy Policy then in effect.

Defining personal information

Personal information is any information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization. Personal information can include an individual’s opinions or beliefs as well as facts about, or related to, the individual.

Where an individual uses his or her home contact information as business contact information as well, we consider that the contact information provided is business contact information, and is not therefore subject to protection as personal information.

What personal information we collect

The personal information collected will include at least some of the following from persons over the age of 14:

  • User name
  • Email address
  • Profession (student, parent, teacher, community leader)
  • City and province
  • If a student, the grade he or she is in
  • Gender
  • Name of the school attending
  • Age

How personal information is collected

SMARTRISK collects personal information:

  • When individuals register for SMARTRISK fundraising events;
  • When donations are made to SMARTRISK;
  • When individuals contact SMARTRISK requesting information, website updates, newsletters or other information and resources;
  • When individuals participate in surveys, conferences, learning sessions, and industry consultations;
  • When individuals register to use informational databases or communication tools found on SMARTRISK’s website; and
  • When individuals send an e-mail regarding this website or its content to a SMARTRISK e-mail address.

In addition, SMARTRISK will automatically receive information on visitors to the SMARTRISK website through server logs, which receive and record the following user information:

  • IP address
  • Number of visits
  • Pages visited
  • Duration of each visit
  • Search engine and search terms used to find the SMARTRISK website

Uses of personal information

SMARTRISK uses information about you:

  • To provide you with the services and information you request;
  • To provide you with updates, new and existing program information and products, newsletters, and materials we believe will be of interest to you;
  • To process your registration for SMARTRISK fundraising events;
  • To process your donation, including billing and administration of your account;
  • To provide you with tax receipts for donations and to solicit donations in the future;
  • To invite your participation in research surveys and evaluations;
  • To keep track of volunteers and key contacts.

Information received through server logs will be used strictly for the following purposes:

  • To customize content to users’ preferences;
  • To evaluate the website, and its effectiveness at meeting users’ needs;
  • To evaluate online interest in SMARTRISK’s programs, campaigns, tools, resources and services.

If you have not opted out of receiving marketing materials, we may also use (but will not disclose) your personal information to promote and market additional goods, services and special offers from us, including by means of direct marketing.

Disclosure of personal information

Except with your consent, we will not sell, license, trade or rent your personal information to or with others.

SMARTRISK may disclose personal information through its ongoing operations in the following circumstances:

  • When a user knowingly submits personal information to a publicly available informational database or communication tool;
  • If a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so; and
  • When believed by SMARTRISK to be necessary to prevent illegal activities or to protect the physical safety of any person.

SMARTRISK may also share personal information with third parties engaged to assist us in providing services to you or to carry out one or more of the purposes described in “Uses of your personal information” above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and are required to protect personal information disclosed by SMARTRISK and to comply with the general privacy principles described in this Privacy Policy.

Knowledge and Consent

We collect personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).

The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact us at the numbers set out below. We will inform you of the implications of withdrawing consent.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

Protection of personal information

Personal information gathered by SMARTRISK is kept in confidence. Our staff are authorized to access personal information based only on their need to deal with the information for the reason(s) for which it was obtained. Safeguards are in place to ensure that the information is not disclosed or shared more widely than is necessary to achieve the purpose for which it was gathered. We also take measures to ensure the integrity of this information is maintained and to prevent its being lost or destroyed, in both electronic and physical form. These procedures include the following:

  • In the case of SMARTRISK’s Donation’s Database, access is limited to SMARTRISK employees and is stored on an on-site computer behind a firewall
  • In the case of listservs, access is limited to only those SMARTRISK employees believed to require access to the lists and to listserv moderators
  • Personal information contained in e-mail format is restricted by password and is stored on an on-site computer behind a firewall
  • Encrypting personal information during transmission with industry-standard SSL encryption

We routinely offer individuals the opportunity to opt not to have their information shared for purposes beyond those for which it was explicitly collected.

Use of cookies

SMARTRISK may send a cookie to your computer. A cookie is a small piece of information that a website can store on your web browser and later retrieve. SMARTRISK may access these cookies upon return visits to the website. You can disable your browser’s ability to accept cookies, but if you do so, some features and content on the website may not function properly.

Reviewing and correction of personal information

Users of the SMARTRISK website can review their personal information as collected by SMARTRISK through the website at any time, by the following method:

  • By contacting the Website Administrator

You can also review your personal information on file by contacting the privacy officer, noted below.

If you believe that any information we have about you is incorrect, please contact us.

Retention and Storage of Your Personal Information

SMARTRISK retains your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable laws, and your consent to such purposes remains valid after termination of our relationship with you.

For the purposes set out in this Privacy Policy, we or a service provider may process and store your personal information outside of the province in which you reside and/or outside of Canada, and as such, courts in those other provinces or foreign jurisdictions may, in certain circumstances, be entitled to access your personal information.

Privacy policies of other websites

SMARTRISK is not responsible for the content or the privacy policies or privacy practices of the websites to which it may link, nor is it responsible for the privacy policies or privacy practices of individuals or organizations contacted through the SMARTRISK website. It is important to familiarize yourself with their privacy policies before providing them with your personal information.

Questions and comments

Questions and comments regarding this Privacy Policy or on personal user information obtained through this website can be directed to:

Peter O’Neill
Privacy Officer
36 Eglinton Avenue West, Suite 704, Toronto M4R 1A1

Michael Gemar
Website Administrator
36 Eglinton Avenue West, Suite 704, Toronto M4R 1A1

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